New Board logo
Along with our newsletter and website refresh, the Board logo has a new look too. In essence it was a simplifying process that is future proof and delivers cost savings to the Board.
We wanted to show that the Board’s image was legible digitally, future proofed and that it accurately represented the profession. The original logo was complicated in structure and while it has stood the test of time in print, it was time to refocus with something more dynamic. It also didn’t feel electric, so we wanted to add light and energy to our image.
Cost savings was also front of mind. We opted for a two colour application which has saved the Board over $30,000 on printing the licence cards alone. The accompanying printed collateral, letterhead, carrier for the cards and envelopes are also cheaper to produce.